Does anyone watch ‘Homeland’? I ask because there was some interesting marketing going on in the adverts between the show sections last night.
At the first advert break we had the highly publicised trailer of the new Ridley Scott film ‘Prometheus’, with a request for viewers to tweet in their opinions of the clip. So far , so good. ‘Homeland’ is the kind of modern, intriguing, slick show that probably appeals to the sort of audience who like to go to the cinema to watch big Sci-Fi films with huge special effects.
At the second advert break, some of the tweets appeared on screen, giving lots of positive reviews of the film. What a great way to engage with your audience – “Tweet and you might be on TV!” – it’s got to be more appealing than the usual calls to ‘ring this number’.
The third advert break was somewhat different – the main advert was for Anglian double glazing, in quite an old fashioned format.
Hmm, do the people at Anglian think that the Homeland/Prometheus viewers are their market and they will be raring to buy double glazing at 9.45pm on a Sunday night? I can just hear the conversations this morning:
“Did you watch Homeland last night – wasn’t it exciting! And what about that Prometheus trailer – I must see that film. I’ve also got to get some new double glazing…..
Now I’m not a marketing expert, and I might be totally wrong about the Anglian potential customer, but the point I want to make is that if you are selling something, you need to know your market.
One good way to do this is to find out about your previous customers. After all, they are already your market as they have bought from you. I’ve been doing some market research on my previous customers with a great free market research tool from www.surveymonkey.com. It is really simple to use, even for a technophobe like me.
You can put together a free survey of 10 questions pretty easily and send it out to gauge what your customers think of your products, how you can improve your products, what new products they might be interested in – anything really that you would like to know. It’s very useful for me as my sales are all online at the moment so I don’t get to meet my customers face-to-face.
The replies have helped me identify what kind of people buy my kits, where they are likely to shop and what they like and don’t like about my products. The replies make for interesting reading. Thanks to everyone who has replied to me, your opinions have been noted!
So make sure you know your market! And, by the way, is Brody a good guy or a bad guy – what do you think?
Take a look at Handmade Monday to check out some crafters who know their market.